Branding
@home
CLIENT
Takeda
YEAR
from 2011 to 2017
WHY
We were asked to design a brand intimately connected to the purpose of their first PSP – to bring therapy at home. We created an umbrella brand with @home sufix that was applied to each different therapy of their portfolio.
Sobi for Aid
CLIENT
Sobi
YEAR
2018, 2021
WHY
Can a Pharma company active in the rare disease marketplace communicate in a funny way? Our answer was off course yes, that’s why we created “Sobi for Aid” logo. In 2021 we were asked to redesign it in a more mature way in accordance to new Sobi brand guidelines.
Insieme, per il paziente
CLIENT
CSL Behring
YEAR
2021
WHY
Patient focus is a key value for CSL. For this reason, we put patient at the center of their communication by creating an umbrella brand covering all the therapeutic areas where the Pharma is involved with a PSP.
Say hello to CSL Behring for patients new look.
